Cornish confectioner Buttermilk has won a silver DBA award for its recent rebrand at the DBA Design Effectiveness Awards 2018.
The family-run confectionery brand worked with Falmouth-based creative agency Kingdom & Sparrow to create a brand that reflected its heritage while bringing it up-to-date.
The DBA awards recognise projects that demonstrate design’s tangible effect on a business, by focusing on its strategic and commercial value.
Kingdom & Sparrow was shortlisted alongside some of the UK’s largest, most successful design agencies working with international brands like Unilever, Mars and Carlsberg.
The Rt Hon Matt Hancock MP, Secretary of State for Digital, Culture, Media and Sport, presented the awards at the event at The Brewery in central London.
Kingdom & Sparrow transformed the Buttermilk brand and designed a range of packaging for premium ‘sharing packs’ and gift boxes suitable for supermarkets.
The rebrand was a huge success and Buttermilk has since exten ded far beyond the South West. In the UK they have displaced all other confectionery competitors in Sainsbury’s and Waitrose. They’re exporting all over the world so customers from the US, Europe, Australia, Hong Kong and beyond can enjoy their Cornish-made confectionery.
What’s more, Buttermilk’s growth is contributing to local jobs and the county’s economy.
Tracy McDonnell Goad, Director at Buttermilk, said “After using insight to determine our strategy to create a national and international brand, it has been fantastic to partner with Kingdom & Sparrow. A true Cornish collaboration”.
Kingdom & Sparrow specialises in building and designing for food, drink and lifestyle brands all over the world but are proud of their success working with a local company.
Managing Director Daniel Gradwell said “We’re so proud to have received this award, especially because it’s all about how our design has proven effective for our client.”
The Brewery in Central London where the Awards took place.
About the DBA Design Effectiveness Awards
Entered jointly by client and designer, the DBA Design Effectiveness Awards are an annual event that provide powerful evidence that design thinking combined with business acuity can bring about the right conditions for business transformation to occur. The shortlisted winners have been selected through two rigorous rounds of judging, by a panel made up of design and marketing heads from leading brands and organisations. The 2018 winning case studies prove that design can drive growth in global businesses, bring brands to life experientially, stimulate brands, businesses and initiatives back to growth and prove its power to persuade and be a critical enabler for competitive advantage. Nowhere is the quality and effectiveness of the design industry’s offer more evident than across the winning case studies in the DBA Design Effectiveness Awards. They prove why now, more than ever, design is a sound commercial investment.