Fueling Team Stronger Twogether’s Ocean Row!

Photo Credit: Atlantic Campaigns

Jooles and Ian - aka Stronger Twogether - are swapping the Midlands for the mid-Atlantic in the world’s toughest row: 3,000 miles across the ocean in a 28ft boat.

Their journey is powered by resilience and... a little bit of Buttermilk.

Jooles is gluten and dairy free, which makes fueling a massive challenge like this even tougher. That’s where we come in. Our bars are not only safe for her, but are full of flavour and have enough calories to keep them both going day after day at sea.

And as self-professed long-time Butterm!lk fans, we are so thrilled to be able to support Jooles and her partner, Ian, with the treats they need for this row. 

Their row isn’t just a feat of endurance, it’s a tribute. Jooles has faced unimaginable heartbreak, losing her childhood sweetheart during the chaos of the pandemic, rebuilding her life from scratch. Now, she is taking that strength to the open sea.

We're also honoured to support the incredible causes they’re rowing for : Loros Hospice and The Rivers Trust.

Follow their journey on Instagram at  @stronger_twogether or keep an eye on ours, we’ll be cheering them on all the way to the finish line.